The Story of Oshibori Concept: A Japanese Tradition Reinvented in France
Franck Salama
The story of Oshibori Concept begins long before the company was founded. It has its origins in Japan, where the oshibori has been a symbol of hospitality and care for others for centuries.
Today, this time-honored tradition continues to inspire our vision: to transform a simple gesture of hospitality into a true customer experience.
A Japanese tradition passed down through the centuries
The origins of the oshibori can be traced back to Japanese teahouses. Travelers who stopped to rest were offered a piece of cloth soaked in hot water to refresh their hands before continuing on their way.
Over time, this gesture has become a true institution in Japan. Restaurants, hotels, ryokans, and reception areas continue to this day to offer an oshibori to their guests as a first gesture of hospitality.
More than just a towel, the oshibori is a way of welcoming guests: with elegance, simplicity, and thoughtfulness.
The Birth of Oshibori Concept
In 2013, while traveling in the Nagoya area, Franck Salama discovered this Japanese tradition and was immediately captivated by the role that oshibori plays in the customer experience.
This raises a question: Why is such a refined gesture still so rare in Europe?
Convinced of its potential, he decided to revive this tradition in a form tailored to the expectations of professionals in the Western hospitality industry.
An entrepreneurial venture driven by a vision
Franck Salama is gradually building a company that specializes in high-end hospitality solutions.
Its goal is not merely to market a product, but to support professionals in the hospitality, restaurant, wellness, and private aviation industries in creating memorable experiences.
In 2014, Liza Marshall joined the team. With many years of experience in the luxury industry, she brought a new dynamic to the company's business and operational development.
Together, they have helped make Oshibori Concept a leader in the French market and, subsequently, on the international stage.
The Choice of French Manufacturing
From the very beginning, Oshibori Concept made a bold decision: to manufacture its oshibori in France.
This decision allows the company to control every stage of the manufacturing process and ensure consistent quality for its partners.
Today, our cosmetic wipes are manufactured in accordance with ISO 22716, the international standard for Good Manufacturing Practices for cosmetic products.
This requirement ensures not only impeccable quality, but also complete safety when in contact with the skin.
Innovating while staying true to our core values
While the traditional oshibori remains at the heart of our identity, innovation is also part of our history.
Over the years, Oshibori Concept has developed a variety of solutions to meet the needs of professionals.