check_circle error info report
  • Volume discounts applied automatically to your cart

  • Worldwide shipping (customs duties not included)

  • Made in France 🇫🇷 Cosmetic product ✅ Natural ingredients 🌿

  • What is the origin of the oshibori? The history of the Japanese towel
  • What is the origin of the oshibori? The history of the Japanese towel

    Franck Salama


    An oshibori is a small damp towel, usually warm or cold, offered to guests before a meal or as a welcome gesture.

    Originating in Japan, this tradition is deeply rooted in the concept ofomotenashi, the Japanese art of hospitality characterized by thoughtfulness and kindness.

    Originally used to allow travelers to clean their hands after a long journey, the oshibori has now become a true symbol of hospitality. It can be found in Japanese restaurants, high-end hotels, spas, private lounges, and many other establishments seeking to offer a more refined customer experience.

    What is the origin of the oshibori?

    The history of the oshibori dates back several centuries.

    It was during the Edo period (1603–1868), known as the Edo jidai, that the use of the term “oshibori” became widespread.

    In those days, Japanese teahouses and inns welcomed travelers with a damp cloth so they could cool off after a long journey.

    These fabrics were soaked in water and then wrung out by hand before being offered to visitors.

    The term “oshibori” actually comes from the Japanese verb “shiboru,” which means “to wring out,” combined with the honorific prefix “o-.”

    Literally, “oshibori” means “something that has been carefully wrung out.”

    The earliest traces of the oshibori in Japanese culture

    Although its modern use is associated with the Edo period, some historical references indicate that similar practices already existed before that time.

    In particular, references to towels used to welcome guests can be found in ancient Japanese texts, including the famous *Genji Monogatari*, written in the early 11th century and considered one of the great classics of Japanese literature.

    This long-standing presence in Japanese culture reflects the importance placed on acts of hospitality and the details of daily life.

    How is an oshibori used today?

    Today, the oshibori comes in various forms and has become widely popular far beyond Japan.

    Traditionally served in Japanese restaurants, it is now used in many sectors related to service and wellness.

    Restaurants and Bars

    In restaurants, oshibori are usually offered before the meal so that customers can wipe their hands.

    In premium establishments, it has also become a welcoming gesture that helps create a more memorable experience.

    Hotels and Hospitality

    Hotels use oshibori when guests arrive, in guest rooms, suites, or VIP areas.

    This small gesture helps create a positive first impression and reinforces the perception of service quality.

    Spas and Wellness Centers

    At spas, the oshibori can be used warm to promote relaxation or cold to provide a refreshing sensation after a treatment.

    It fits naturally into wellness routines.

    Private Aviation and Premium Experiences

    In high-end settings, such as private aviation or VIP lounges, the oshibori is appreciated for its elegant and understated nature.

    It offers passengers a moment of comfort from the very first minutes of their experience.

    Why has the oshibori become a symbol of hospitality?

    The oshibori perfectly illustrates a Japanese philosophy: small details can make a big impression.

    Unlike a simple practical accessory, it adds a sensory dimension thanks to:

    • with a delicate scent,
    • at the temperature of the towel,
    • when you touch the fabric,
    • at the right time to give it as a gift.

    It is this combination that transforms a simple towel into a true customer experience.

    Discover oshibori towels

    At Oshibori Concept, we offer oshibori inspired by Japanese tradition and tailored to the needs of hotels, restaurants, spas, and premium establishments.

    Discover our collection of and treat your customers to a unique gesture of hospitality.